Hot As Hell of the Day: The New Zealand-based pizza chain Hell Pizza, known for its provocative marketing campaigns, is targeting deathwishers with its latest promo: The Pizza Roulette.
One slice of the pie contains “the hottest chilli known to mankind” — but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.
Bonus: Gravedigging and alibi synchronizing at 3 AM makes for an excellent team-building exercise.
holy shit, that seems awesome
hell black pepper is too spicy for me usually but i’d so fucking do this ;_;
i’ve wanted pizza from this place ever since my kiwi friend tweeted about it